After 15 years freelancing with top branding agencies worldwide, Chris embarked on a new journey in marketing. Starting as Creative Director at Twitch, he then moved to Finnish startup Noice as Creator Marketing Lead, shaping the stories of streamers and their communities across Europe.
Featured Projects ↓↓↓
Client
Twitch
Brief
Continue to define the way Twitch speaks to it's community in EMEA.
Case Study
Twitch Brand
As Creative Director for Twitch EMEA I was tasked with continuing to develop and define the way Twitch speaks to it's community across every touch point. Working closely with regional and global marketing managers I aided in the development of campaign strategy, oversaw creative operations and processes, assisted in go-to-market planning and spear-headed innovative initiatives both regionally and globally.
Tout Part en Live
Tout part en live (It kicks off) sur Twitch was a 360 media campaign in France highlighting the real and unscripted moments that happen when people go live on Twitch.
The campaign covered everything from a hero film, showcasing the top French streamers personalities and channels. To actual in-game advertising, social marketing, experiential activation and digital out of home.
The creative direction visualises the unrehearsed and eccentric nature of streaming on Twitch where anything can happen and sometimes you just have to go with it.
Client
DixonBaxi
Featured
Brief
Develop an expressive motion language born from the Pluto TV logo - The Portal
Pluto TV Rebrand
ViacomCBS’s acquisition of Pluto TV is central to their ambition to play bigger in the streaming wars. It further accelerates the already rapid growth and increases its market share of over 22 million active users. Pluto TV partnered with DixonBaxi to develop an iconic new brand that lives – in its distinctly unconventional way – on the global stage. Unlike other platforms, with 250+ curated channels and thousands of on-demand movies, you can easily drop-in, and tune-in to whatever you’re into, anytime.
Client
DixonBaxi
Awards
Graphite Pencil / Branding / Channel Branding / 2021
Brief
Create a scalable motion language that works across every Hulu touchpoint.
HULU Rebrand
Hulu is arguably one of the biggest names in the entertainment industry so re-imagining a brand with such a wealth of content is no easy feat.
The team at DixonBaxi did an incredibly job of unifying every facet of the brand into a single design driven narrative; ‘One Hulu’. This concept allowed the designers and animators to work seamlessly with one another to create an expressive and elegant language that can be applied to any category or genre.
Client
Farfetch
Brief
Refresh and optimise the Farfetch brand and marketing approach.
Case Study
Farfetch Rebrand
Farfetch was in need of a refresh so the internal brand team set to work to reimagine the brand guidelines from the ground up. The core objective was to bring in consistency across Farfetch's many customer touch-points and set a foundation for how the brand would interactive on both a macro and micro level.
Heading up the motion development, I was a key contributor to the brand refresh; analysing their app and website motion language, developing new marketing templates and AR experiences, building tools to streamline internal creative practices and provide comprehensive documentation on motion principles.
Client
BBC Studios
Awards
D&AD Graphite Pencil / Branding / New Branding Schemes / 2021
Brief
Develop a flexible motion language for a new BBC service
BBC Select
BBC Studios was tasked with launching a new streaming service from the BBC offering world-class content on culture, politics and ideas for the US and Canadian market, and delivering a brand that connects with the target audience – eclectic, curious free thinkers who embrace having their own views challenged.
The flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. A modern interpretation of editorial style, the digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them.
Client
B-Reel
Brief
Develop a visual language for the launch of the Nike App in Europe
Nike
Nike wanted to expand the availability of the main Nike app to 13 new European countries. This was a big move, as for the first time since the launch of Nike.com, Nike were making all the benefits of a Nike Plus membership available to people in these countries.
To cut through our audience's cluttered channels we develop a simple message; “The best of Nike, only on the App” Using Nike talent and product we created a series of executions that explained what exclusive benefits were available in the app a way only Nike can. The campaign was executed in a wide range of digital channels, in-store, Out of home and print.
Client
Twitch
Brief
Develop a mini design system that showcases the rich gaming content on Twitch.
Twitch Gaming
In order to re-imagine the way Twitch showcased gaming content across the EU market, the internal team developed a mini design system based on an endless canvas that put the visual content at the heart of every social campaign.
As an always on identity, the H2 system had to be customisable enough to encompass any genre of game whilst allowing for quick and easy adaptation across both language and format. The final toolkit was a demonstration of ingenuity and flexibility, each asset was developed as a module in a larger ecosystem of ‘plug n play’ design.
Client
Twitch
Brief
Build a visual language that shines a spotlight on Twitch's Spanish community.
Pequeña Gran Comunidad
In 2023, Twitch kicked off the year with a full 360 campaign titled #PequeñaGranComunidad to celebrate the unsung heroes of Spain, the smaller communities that consistently punch way above their weight.
The week was developed to give visibility to streamers with smaller communities. Working incredibly hard, they are the lifeblood of Twitch and the campaign was an opportunity to put them in the spotlight with a unique visual language.
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For all enquiries:
me@chrismeadmore.com